Dar al-Funun Skills Center, in collaboration with Sina Media at Tehran University of Medical Sciences and the Office of Studies and Educational Development at the School of Allied Medical Sciences, has successfully conducted its first faculty development workshop centered around personal and institutional branding. This workshop aimed to familiarize faculty members with the university's communication strategies and to highlight the importance of faculty members' roles in promoting the university's values and activities. Dr. Mashallah Torabi, Director of Public Relations of TUMS, delivered a keynote address emphasizing the significance of the workshop.