As reported by Sina Media, Dr. Mashallah Torabi stated, "These programs not only showcase the university's history but also highlight the pivotal role of faculty members as distinguished scientific influencers, creating a space to rebrand the Tehran University of Medical Sciences. The 173rd anniversary of the University of Medical Sciences of Tehran and the ninetieth anniversary of the approval of the university's establishment law provide an opportunity to introduce the university's scientific achievements and articulate its identity and mission as the country's educational and research hub."

These programs will commence on December 28th, culminating in the Ibn Sina Festival, a grand gathering featuring the recognition of outstanding achievements and the awarding of special honors to distinguished individuals.

Dr. Torabi, referring to the exhibition to be held from December 28-30, 2024 in front of the Faculty of Medicine, said, "This exhibition is an exceptional platform to reflect the university's scientific and research achievements and, as part of the university's branding process, offers a unique opportunity to strengthen public relations and showcase the university's scientific capabilities to the domestic and international scientific community."

He also emphasized the strategic use of social media as one of the most important branding tools in today's world and announced plans to transform faculty members into "academic influencers."

According to Dr. Torabi, workshops are planned to strengthen the faculty's presence on reputable scientific platforms such as Twitter, creating strong networks to further enhance the university's name and brand at the international level.

He added that departmental liaisons will play a key role in strengthening this branding. They will collaborate with Sina Media as a bridge between faculty members, showcasing the university's scientific and research achievements on a broader scale.